As a marketer, this has always fascinated me. As a consumer I know that having a list helps as well. However, the best tool I have is actually supplied by the supermarket. I love the shopping buddy because it gives me a running tally of how much I have spent so far. What is interesting, is that this tool also is designed to get you to spend more- notifying you of special deals on things you may normally buy, based on what aisle of the store you are in- and therefore it doesn't stay on the "view cart" (with subtotal) screen very long. If you can ignore the ka-ching notifications, and keep your eye on the balance you can do well. We have been really successful in avoiding anything processed as well...(except candy around the holidays.)
As a marketer, this has always fascinated me. As a consumer I know that having a list helps as well. However, the best tool I have is actually supplied by the supermarket. I love the shopping buddy because it gives me a running tally of how much I have spent so far. What is interesting, is that this tool also is designed to get you to spend more- notifying you of special deals on things you may normally buy, based on what aisle of the store you are in- and therefore it doesn't stay on the "view cart" (with subtotal) screen very long. If you can ignore the ka-ching notifications, and keep your eye on the balance you can do well. We have been really successful in avoiding anything processed as well...(except candy around the holidays.)
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